Building great (Drupal) websites can often be made more difficult than it needs to be when your site builders, developers and themers haven't got the same content as each other.
In the first part of this series, “Scalable & Sustainable Media Management for Drupal Websites”, I talked about media management solutions for Drupal. Specifically, I am interested in managing large amounts of files in a reusable manner. The solution I like best at the moment is Scald.
Just so we don't get confused with some phrasing, Scald stores all media items as custom entities called "atoms"; Scald "contexts" are very similar to view modes.