Recently, I wrote a blog post on the benefits of integrating your website and CRM, and Anthony followed up with another on the typical integration patterns you commonly see. Annertech have a lot of experience integrating Drupal websites with various CRMs, so this is the start of a new series on CRM integration where we will go into more detail on some of the more popular CRMs we’ve worked with.
Previously we wrote about connecting your website with external systems, and specifically, the benefits of connecting your site with your CRM . As with many problems, there are many ways to approach this.
Modern websites talk. They talk through great content to the visitors who come to read them, but they also talk through APIs (Application Programming Interfaces) to other systems. Does yours? Should it? Could integrating your site with other systems bring you greater return on investment?