sport ireland case study

Facilitating competitive and recreational sport in Ireland

Public Bodies
User Experience
Managed Services

Sport Ireland  promotes and fosters participation in sport, high performance sport, anti-doping, coaching and the development and management of the Sport Ireland Campus.

Sport Ireland is the authority tasked with the development of sport in Ireland. It was established under the Sport Ireland Act 2015. It brings together the former Irish Sports Council, National Sports Campus Development Authority, Irish Institute of Sport and Coaching Ireland to form a new, streamlined and dynamic body to drive the future of Irish Sport.

Following the major restructuring in 2015, Sport Ireland wished to rationalise their digital presence in order to reflect the organisation's new brand identity. The new website was planned as a consistent  “one-stop-shop” for Sport Ireland's previously disparate digital experience.

Screenshots of the Sport Ireland website

Project Goals

  • Conduct user research to discover users needs, frustrations and motivations
  • Provide an online platform which is informative, accessible and maximises the commercial opportunities for the different organisational departments
  • Delivery of an accessible, usable, scalable website that is responsive to all devices
  • Simplify the content editor experience, to allow content to be kept fresh and relevant
  • The amalgamation of four websites under one singularly managed website on Drupal CMS

Our Approach

Sport Ireland’s aim for the project was to create a unified platform for all areas managed by both commercial and non-commercial departments of the organisation. To facilitate this requirement, Annertech took a ground-up user research approach including:

  • Content and Imagery Audit to allow Sport Ireland to communicate their mission and values in an impactful and meaningful way
  • Analytics and Heatmap Analysis to identify key user journeys and behaviours
  • User Persona Workshop to identify the target demographics needs and frustrations
  • One-to-one interviews and surveys with internal stakeholders and key user groups to explore and validate assumptions of needs
  • Individual Information Architecture workshops with each department, and final workshop to amalgamate into a singular architecture
  • Wireframes to test the best content and page structures
  • Usability Testing to validate our user journey assumptions
Sport Ireland Device


With a digital project this size, it is important to track results at both a macro and a micro level. By combining an array of Sport Ireland websites into one managed solution, Sport Ireland now has a robust digital platform which they can build upon. The resulting metrics have already reflected this positively.   

Page Views
Average Time
on Page
Decrease in
Fully Loaded Time

Our experience with Annertech was very positive and resulted in everything we had set out to achieve. Throughout the process they consulted us and kept us up to date with how each element of the project was progressing. They were very professional from start to finish.

- David Gash, Sport Ireland