Digital Customer Experience

Now, more than ever, companies need to differentiate themselves. Understanding your customers’ needs and mapping a coherent customer journey across all touch points is paramount to achieving success and brand loyalty.

Digital customer experience (CX) is the totality of digital interactions between a customer and a company. Crucially, it is central to how customers perceive and connect with their products and services and a main tenet of your Digital-First Strategy.

We work with our clients to ensure that their customers' experience is meaningful and enjoyable, thus ensuring that they will continue to interact and transact with them online.

At Annertech, we employ rigorous and proven methodologies to optimise the digital customer experience.

Some of our CX practices include:

  • Data Analysis
  • A/B Testing
  • Heat Mapping
  • User Testing

Once we have identified any existing bottlenecks, issues or improvements, we then produce prototypes that we test with real users.

CX Validation

When we have achieved the desired result – for the user and the client – we re-architect the user journey across all digital touch points. More importantly, we validate the new customer experience through further user testing and encourage regular feedback and suggestions.

This encapsulates the ethos of our Digital-First Strategy approach of an evolving, continuous journey that we work with our clients on an on-going basis as digital advisors.

Do you need a more coherent customer experience?

Why not contact us to see how we can enhance your CX and help you achieve greater results with your digital channels.