I bet this opening sounds familiar to you.
Clients sign off on designs. You build a website for them based on these designs. It looks quite like the designs, but not exactly like them. It's not your fault. It's not the client's fault. But wouldn't it be nice if you could build what the client signed off?
Why are the websites we build not exactly like what the client signs off and why is it nobody’s fault? Here’s three (good) reasons: