Why would you outsource your website’s content? The benefits
Save time, money, effort with your content by hiring a specialist agency to look after it for you.
Just as there are many benefits to be made by not employing a full, in-house team of developers for your website, there are huge benefits to out-sourcing your content creation and management needs to a professional agency like ours.
Here are a few of these benefits:
1. Increased visibility in search engine results pages
We all know why you want help with your organic search optimisation: you know that having better content than your competitors for your target market will rank you higher than them.
And when you repeat that betterment again and again, you get to the top, and then you stay there.
Take that advantage when you can.
2. Target specific audiences
Your content will be targeted to the specific audiences that you want to convert. It's not how many hits your website gets that counts, it's how many conversions you make.
Don't waste time trying to get lots of hits, when you can convert visitors to paying customers.
3. Rank higher for specific keywords that match your USP
You business is probably not in a unique industry all of its own. But you do have a unique selling point (USP), something that makes you stand out from everyone else. If you are not at the top of search engine results pages for this USP, someone else will be.
4. Increase productivity
You didn't get into business because you wanted to be an author. You got into business because you have a product or service that you know people want.
Focus on your business while we write and otherwise take care of your content.
5. Increase earnings and other metrics
With greater search visibility comes greater traffic numbers, and this leads to a lot more opportunity for conversions. You don't want to miss out on these.
6. Get an ‘objective outsider’s view’
We write your content using the language that your potential clients will use when searching for your product or service, free of the in-house jargon that they won't know to look for.
This is how you need to present your content to those who haven't found it just yet.
- This blog was initially published in August 2020, but was updated in August 2023.