A definition of content strategy is not hard to come up with. It is the process of having a "strategy" for your "content" - what we publish, where, why, and how we measure its success. For some reason, when you tell people you "do" content strategy, they say "Oh, you make viral videos" or "you write blog posts", or "ah, you're an editor". In a small company it's a both/and answer, in a large company it's a neither/nor one.

Are you worried because you've heard the phrase "content strategy" but haven't a clue what it means or if you "do" it right? You're not alone.

Content strategy is about answering questions. Questions about your content. How it's organised. Who takes control of it. How it fits your business aims.