This was the user story: "As a site admin, I want to be able to add different types of content chunks on any page with customisable backgrounds, so that we have control over the style and layout of our website". Yes, it's a pretty big user story, but bear with me.
Annertech is #1 on Google for a number of key search phrases and when we're not, we're usually only beaten by the Drupal Ireland page from g.d.o. (groups.drupal.org/ireland). How did we get to the top of Google? How do we stay there? Two words: hard work - but it really revolves around two other words: content strategy. Let's get down to the details.