It can be challenging to present a user with the best content possible. The content process generally takes longer than anticipated but dedicating the time it needs will ensure better end results
 

Are you worried because you've heard the phrase "content strategy" but haven't a clue what it means or if you "do" it right? You're not alone.

Just as there are many benefits to be made by not employing a full, in-house team of developers for your website, there are huge benefits to out-sourcing your content creation and management needs to a professional agency.

Content is vital to the success of a website, yet it is often overlooked. This article runs through the reasons why content design is important, why it's best to start early, and the challenges faced by organisations writing their own content.

Implementing a technical SEO strategy means you can automate much of what it takes to make sure your content performs at its best.

Your technical SEO strategy ensures that your content is found by Google and presented in social channels wearing its finest outfit.

This was the user story: "As a site admin, I want to be able to add different types of content chunks on any page with customisable backgrounds, so that we have control over the style and layout of our website". Yes, it's a pretty big user story, but bear with me.

As part of our content strategy, we've put a lot of effort into our blog over the past year. Our blog is a weekly post of news about a recent project we have worked on, some new skills we'd like to share with others, or some thoughts we have on an aspect of web development.

How did we get to the top of Google? How do we stay there? Two words: content strategy.