This was the user story: "As a site admin, I want to be able to add different types of content chunks on any page with customisable backgrounds, so that we have control over the style and layout of our website". Yes, it's a pretty big user story, but bear with me.
Annertech is #1 on Google for a number of key search phrases and when we're not, we're usually only beaten by the Drupal Ireland page from g.d.o. (groups.drupal.org/ireland). How did we get to the top of Google? How do we stay there? Two words: hard work - but it really revolves around two other words: content strategy. Let's get down to the details.
When developing websites, we always aim take a “COPE” approach to web content management. COPE – Create Once Publish Everywhere – was popularised by NPR (National Public Radio) in the United States. It is a content management philosophy that seeks to allow content creators to add content in one place and then use it in various forms in other places.
What is the difference between Content Strategy and Content Marketing? (and other adventures in communications)
A definition of content strategy is not hard to come up with. It is the process of having a "strategy" for your "content" - what we publish, where, why, and how we measure its success. For some reason, when you tell people you "do" content strategy, they say "Oh, you make viral videos" or "you write blog posts", or "ah, you're an editor". In a small company it's a both/and answer, in a large company it's a neither/nor one.
Are you worried because you've heard the phrase "content strategy" but haven't a clue what it means or if you "do" it right? You're not alone.
Content strategy is about answering questions. Questions about your content. How it's organised. Who takes control of it. How it fits your business aims.